Web Site Audit
Although your web site has been running for some time, do you
feel that it is not achieving what you expected from it? Perhaps
it is time to take an in-depth look at ways in which your site
can be more effective.
We offer a specialist web site review service. We will take a
critical look at your site and give you an objective assessment
of both its strengths and its weaknesses. Among the areas which
we will examine are:
We undertake this service for a fixed rate of
£80 per hour.
Being on-line and having a web presence are not the same. Anyone
can create an electronic version of your corporate brochures or
services; but you must trail-blaze your presence in a wired
Nine out of ten web sites do not meet their targets or simply
lack impact. We can analyse your web sites from a technical and
business perspective; suggest solutions; and even implement them
to raise your profile.
Successful web-based marketing must be an integrated part of an
overall marketing plan that encompasses the World Wide Web, the
larger Internet and non-Internet strategies. The web presence
must be enhanced by other on-line activities - such as banner
The cross-fertilisation between your web site and traditional
marketing techniques - advertising in newspapers, magazines,
television, radio, direct mail and billboards - is very
important to the success of the web site.
Your URL and e-mail address should be placed in every
print-media advertisement and you must consider putting them on
every piece of corporate literature.
Television and radio call for a different approach but can also
be an integral part of ensuring your web site garners maximum
And the Internet also has different requirements for copywriting
and scriptwriting for external public relations initiatives such
as media releases.
The Internet is moving further towards the mainstream and, as a
result, the most successful on-line brands have taken up the
challenge to build awareness off-line among new Internet users.
The challenge of attracting visitors to your web site is indeed
a daunting one but by using an integrated policy to capitalise
on the best on-and off-line marketing techniques, your chances
of achieving success are greatly enhanced.
This is where the specialised skills of the team can help and we
would be delighted to discuss the opportunities of helping your
company or organisation better gets its message across in this
new media age.